BETER, a pioneering gaming supplier, has announced a strategic partnership with Codere. This collaboration aims to integrate BETER’s ESportsBattle tournament offerings into Codere’s platform, enhancing the esports experience for users.
Expanding esports horizons
This alliance reinforces both companies’ commitment to innovation and providing top-tier gaming content.
Codere enhances customer offerings with Beter’s eFootball and eBasketball
Codere, a prominent player in LatAm and Spain, is set to elevate its customer experience by integrating Beter’s eFootball and eBasketball products. This strategic move aims to broaden Codere’s gaming portfolio, providing innovative and engaging options to its users.
With this partnership, Codere continues to strengthen its market position and commitment to delivering top-tier gaming entertainment.
Codere has reported positive Q2 2024 results, showcasing a remarkable 39% increase in net gaming revenue. The company remains optimistic that its collaboration with Beter will sustain this upward trajectory.
Key performance metrics
| Quarter | Net Gaming Revenue | Partnership Impact |
|---|---|---|
| Q1 2023 | $100M | Initial setup |
| Q2 2023 | $120M | Growth phase |
| Q1 2024 | $139M | Significant growth |
| Q2 2024 | $193M | Strategic expansion |
Future prospects
Given the current momentum, Codere expects the ongoing partnership with Beter to further bolster its revenue streams and market positioning.
Industry leaders join forces
Sergio Garcia, Operations Manager at Codere Sportsbook, and Gal Ehrlich, CEO of Beter, express their excitement for this groundbreaking partnership and the vast potential it offers.
