The Malta-based business, CashMagnet, has acquired several domain names to expand its online casino presence. They have purchased DailyCasinoBonus.co.uk for the UK market, as well as Nettikasinot-ilman-rekisteröitymistä.com and Nettikasino-ilman-rekisteröitymistä.com for the Finnish market. CashMagnet has migrated these acquired brands to its proprietary content management system in order to manage all websites from a single platform.
This migration allows the sites to access CashMagnet’s in-house tools and filtering systems, and the CashMagnet team will update each website with new content and additional casino brands to offer players more options. Tero Päivärinta, CashMagnet’s head of accounts, sees these acquisitions as an opportunity to strengthen their position in the UK and Finland markets.
By migrating the sites to their content management system, CashMagnet aims to bring them up to the same level of quality as their leading online casino comparison site, Mr-Gamble. This includes ensuring high-quality content, user-friendly experience, and a wide range of listed brands on each site. CashMagnet believes that by doing so, they will unlock the full potential of each acquired brand.
In addition to these acquisitions, CashMagnet recently launched its Mr Gamble brand in the US market after securing an affiliate license from the New Jersey Division of Gaming Enforcement. With this expansion into the US, CashMagnet plans to drive growth through mergers and acquisitions.
