In a significant development for the gambling industry, Bulgaria has officially enacted a ban on all gambling advertising. This decision comes after prolonged negotiations and has been solidified into law with the signature of President Rumen Radev. It represents a notable shift in the regulatory landscape, directly affecting how gambling services can be marketed within the country.
This legislative change aims to curb the exposure of gambling activities to the general public, thereby potentially reducing gambling-related harm. Gambling companies operating in Bulgaria will now face restrictions in promoting their products, fundamentally altering their marketing strategies in the Bulgarian market.
New gambling ad restrictions enacted
In an innovative approach aimed at curbing the exposure of gambling ads, regulators have set forth stringent guidelines profoundly impacting operator promos across various media outlets. The cornerstone of these restrictions bars gambling entities from a broad spectrum of advertising avenues, ushering in an era where responsible advertising takes precedence.
However, specific provisions under this austere framework permit advertisements within a carefully constructed boundary. Notably, these exceptions include the allowance of billboard advertising for gambling services, provided they are situated no closer than 100 meters from educational institutions. Similarly, the exteriors of gaming venues continue to serve as legal canvases for promotional content, preserving a vestige of visibility for the industry.
A further exemption is made for television broadcasts pertaining to national lottery draws, sustaining a legacy platform for gambling advertisements under the new regime. It’s imperative to highlight that all sanctioned advertisements are mandated to allocate at least 10% of their layout to messages promoting safer gambling practices, ensuring a commitment to responsible gambling remains at the forefront of the sector’s public engagement strategies.
In a recent move to regulate the gambling industry more tightly, the local authorities have declared that any operators found flouting new advertising guidelines could be slapped with a hefty fine of up to BGN 50,000, equivalent to approximately $27,815. This measure is designed to ensure that gambling advertising adheres to the set standards that aim to promote responsible gambling and protect vulnerable audiences.
Repeat offenses could lead to license revocation
Beyond financial penalties, gambling operators who repeatedly ignore these regulations face an even harsher punishment – the possibility of having their operating license permanently revoked. This underscores the authorities’ commitment to maintaining a safe and responsible gambling environment.
Summary of penalties for ad violations
- First-time offense: Fine up to BGN 50,000 (~$27,815);
- Repeat offenses: Potential license revocation;
In a surprising move, MPS overwhelmingly back anti-gambling legislation
In a significant political development, a robust majority of Members of Parliament (198 in total) cast their votes in support of a new anti-gambling bill. This decision comes amidst fervent opposition from both gambling entities and media conglomerates within the nation. The legislation, aimed at curbing gambling-related issues, marks a pivotal moment in the country’s approach to regulating the gambling industry. Despite the considerable backlash from powerful industry stakeholders, the law’s passage underscores a strong legislative commitment towards protecting public welfare and addressing the growing concerns surrounding gambling activities.
