Betsson’s acquisition in the Netherlands will increase its market presence in the country, aligning with the company’s strategy for profitable growth through geographic expansion.
The deal, worth €27.5m, will be financed using Betsson’s own liquid assets on a cash and debt-free basis. €16m will be paid upfront with deferred payments of €9m and €2.5m following in six and 12 months respectively.
Following a record 2023, Betsson saw a 22% increase in revenue to €948.2m, with EBITDA up 52% to €262.7m. The company’s move into the Belgian market with Betfirst’s online casino launch comes after the acquisition of Betfirst Group for €120.0m in June 2023.
This expansion into Belgium is part of Betsson’s European strategy, with plans to venture into other regulated markets following their successful entrance into the Serbian market and the anticipation of potential online casino legalization in France.
