Betsson is expanding into the Latin American market with the launch of the Betsson Mexico brand, offering casino, live dealer games, and sports betting. The CEO, Jesper Svensson, sees great potential in this market and believes in partnering with local experts who understand the culture. Betsson has previously expanded into Brazil, Colombia, and the Province of Buenos Aires in Argentina with similar strategies. For their Mexico operations, Betsson has partnered with Big Bola, a local operator with 20 casinos across the country. The Director of Operations, Emilio Quiros, believes that their expertise combined with Betsson’s knowledge and experience will result in an excellent product tailored to Mexican customers.
Betsson’s Entry into Mexico Strategically Gained through Big Bola Deal
Livia Hinton is a distinguished writer with an avid interest in the gambling and online gaming sectors. With over a decade of experience, Livia has become a respected authority, known for her comprehensive coverage of casinos, sports betting, poker, and the rapidly evolving world of online gambling. Her writing is characterized by meticulous research, clear explanations, and an engaging style that appeals to both novice and seasoned gamblers. Livia's articles are valued for their in-depth reviews, strategic insights, and up-to-date industry trends, providing readers with the knowledge they need to make informed decisions and enhance their gaming experiences.
Leave a comment