Operator bet365 has announced a landmark three-year sponsorship agreement with UEFA, marking a significant milestone in sports betting history. This collaboration makes bet365 the first sports betting brand to become an official partner of the prestigious UEFA Champions League.
The partnership will begin with the upcoming season, integrating bet365’s branding and services within one of the most-watched sports tournaments worldwide. This strategic move aims to enhance fan engagement and elevate the overall experience for football enthusiasts globally.
Milestone partnership
UEFA’s collaboration with bet365 signifies a shift in sports sponsorship, aligning the football organization with a leading player in the sports betting industry. This alliance is expected to introduce innovative betting options and promotional activities throughout the Champions League seasons.
Both bet365 and UEFA are committed to promoting responsible gambling while enhancing the excitement and engagement of the tournament. The partnership will leverage the strengths of both organizations, aiming for a mutually beneficial relationship that enhances the global football community.
Bet365 has announced a significant sponsorship deal with UEFA, covering the men’s competition from the 2024/25 season through to the 2026/27 season. This strategic agreement will offer bet365 extensive brand exposure across various UEFA platforms, reinforcing its presence in European football.
Under the terms of the agreement, bet365 will benefit from comprehensive branding opportunities on in-game perimeter LED boards, media backdrops, and UEFA Champions League digital channels. This partnership signifies a substantial collaboration between the leading online betting company and UEFA, aimed at enhancing fan engagement and visibility during the prestigious tournament.
As bet365’s branding will be prominently featured throughout the competition, this deal is set to amplify its reach and impact within the football community, aligning its brand with one of the most celebrated sports events globally.
Bet365 announces exciting ticket giveaway initiative for UEFA Champions League
Leading online betting company, bet365, has unveiled a groundbreaking partnership that will significantly enhance fan engagement through an exclusive ticket giveaway initiative. Thousands of tickets for UEFA Champions League matches will be distributed to fans in selected countries, offering an unprecedented opportunity to witness high-stakes football action live.
Boosting fan experience
This large-scale ticket giveaway aims to create a more immersive and thrilling experience for football enthusiasts. By providing access to highly sought-after match tickets, bet365 hopes to strengthen its connection with fans and cultivate a more passionate and engaged community.
Participating countries
The initiative will be rolled out in select countries, ensuring widespread participation and excitement. Here’s a closer look at the countries where fans can look forward to this unique opportunity:
| Country | Eligible Matches |
|---|---|
| United Kingdom | Group Stage to Quarter-Finals |
| Germany | Group Stage to Quarter-Finals |
| Spain | Group Stage to Semi-Finals |
| Italy | Group Stage to Semi-Finals |
Get ready to participate
Fans interested in participating in the giveaway should stay tuned for more details on how to claim their tickets. This initiative underscores bet365’s commitment to bringing fans closer to the action and enhancing their overall sports viewing experience.
Guy-Laurent Epstein announces landmark partnership
UEFA Champions League is set to elevate its global presence with the announcement of bet365 as its official global sponsor. Guy-Laurent Epstein, UEFA’s Director of Marketing, expressed his excitement, stating, “We are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe.”
This strategic partnership aims to enhance fan engagement and drive global exposure for both bet365 and UEFA, further solidifying the Champions League’s status as the pinnacle of club football competitions.
Bet365 extends partnership with SIS, enhances betting platform
In June 2024, global betting giant bet365 announced the extension of its strategic partnership with Sports Information Services (SIS). This collaboration has successfully integrated SIS’s cutting-edge eSoccer and eBasketball products into bet365’s renowned betting platform.
The expansion has significantly bolstered bet365’s offerings by adding over 150,000 new events, providing an enhanced array of betting options for their users. This move underscores bet365’s commitment to offering a top-tier betting experience, staying ahead in the competitive market of online sports betting.
