Maimon became CEO of Aspire Global in 2013, with the business generating €25m (£21.3m) in annual revenue at that time. In 2021, the company’s revenue reached €213.3m. Initially, Aspire Global focused on its B2C business, which contributed the majority of its revenue. However, by the end of 2021, the company had sold off all its consumer-facing operations.
Esports Technologies acquired these operations for €65.5m, while Aspire Global itself was acquired by NeoGames for €402.3m. This strategic shift and series of business decisions have positioned Aspire Global as a leading supplier in the market, particularly in North America where significant growth opportunities exist.
Aspire Global’s foundation was built on improving its platform for partners to better serve the B2C segment. Recognizing the potential for growth within B2B regulated markets, the company expanded through strategic acquisitions. These include casino specialist Pariplay in 2019, sportsbook technology business BtoBet in 2020, and a 25% stake in bingo supplier End 2 End in 2021.
The expansion into regulated markets aligned with the increasing global regulatory requirements, allowing Aspire Global to provide specific solutions to help operators remain profitable and sustainable. As a result, Aspire Global has secured high-profile industry clients for its sportsbook, including Betfair, William Hill, ITSP, and soon BoyleSports.
Integration of acquired businesses has been a priority for Aspire Global, such as integrating the Neuron 3 platform acquired through the BtoBet deal with the Pariplay Fusion platform. This integration enables seamless aggregation of various verticals, including sportsbook, casino games, live games, virtual sports, esports, and bingo.
By owning its product roadmaps and offering multiple products under one contract, Aspire Global simplifies and expands operators’ core offerings within regulated markets. The recent sale of B2C assets was part of Aspire Global’s strategic plan to focus on B2B operations for continued growth.
Through the acquisition of NeoGames, Aspire Global gains accelerated access to the US and Canadian markets. With a focus on ilottery, Aspire Global aims to offer comprehensive solutions across all product verticals and expand its footprint within the global industry.
The digital lottery sector is expected to experience significant growth potential as it transitions from retail to digital, similar to the growth seen in online sports betting. The NeoGames deal further propels Aspire Global’s growth and opens opportunities for partnerships with companies seeking turnkey solutions and online expertise.
Aspire Global’s story of growth is far from over, with potential for additional mergers and acquisitions. The company aims to provide its operator partners with the most comprehensive and flexible platform solution available in the market, establishing itself as a leading provider in North America.
