Gaming provider Altenar has made a strategic move to strengthen its presence in the Latin American market by appointing Frederico Caputi as its new Regional Sales Manager. This appointment is part of Altenar’s broader expansion strategy, particularly focusing on Brazil as the country’s regulated market nears completion.
Caputi brings over 10 years of experience in sales, affiliate marketing, and business development, having held roles at prominent companies such as Groupon and Google, as well as positions with PartnerForward and Bwise Media. His extensive background in the iGaming industry on an international scale is expected to be a significant asset for Altenar’s growth plans in Latin America.
Based in Brazil, Caputi will utilize his expertise to drive company expansion through the negotiation of key deals and in-depth analysis of the LatAm market landscape. His role will involve building strong relationships with sportsbook operators and partners, fostering commercial partnerships, and leveraging his knowledge to help Altenar craft localized solutions tailored to the unique demands of the Brazilian market.
Commenting on his new role, Caputi expressed his enthusiasm: “There couldn’t be a more exciting time to join Altenar, with Brazil’s regulated market inching closer to completion. The potential for Altenar to expand its presence in Brazil and offer localized solutions tailored to the unique demands of the market is immense.”
He further emphasized the growth opportunities: “The market’s untapped potential combined with Altenar’s strong capabilities makes this an exciting time to be involved in the iGaming sector in Brazil. I look forward to working with the wider sales team to drive unprecedented growth for Q4 and beyond.”
This strategic hire follows other recent growth initiatives by Altenar, including its expansion into the Georgian market in June through a partnership with Ambassadoribet and a collaboration with Random State in July for the integration of its sportsbook services.
Altenar Commercial Director Charlie Williams welcomed Caputi, stating: “We are delighted to welcome Fred to Altenar at this pivotal time in the industry’s history. His strategic approach and wide-ranging experience means he will bring valuable insights and leverage his contacts to build our position in this highly competitive market.”
The appointment of Caputi is seen as a crucial step in Altenar’s strategy to solidify its position in the Latin American market, particularly in Brazil, where the company aims to capitalize on the market’s immense growth potential.
Key points of Frederico Caputi’s appointment
- Role: Regional Sales Manager for Latin America;
- Location: Brazil;
- Experience: Over 10 years in sales, affiliate marketing, and business development;
- Previous Roles: Groupon, Google, PartnerForward, Bwise Media;
- Responsibilities: Negotiating deals, analyzing the LatAm market, building commercial partnerships;
- Objective: Driving company expansion and offering localized solutions in Brazil;
Altenar’s recent growth initiatives
- Expansion into Georgia:** Partnership with Ambassadoribet in June 2024;
- Collaboration with Random State:** Integration of sportsbook services in July 2024;
