Allwyn Acquires Majority Stake in Instant Win Gaming: A Strategic Move towards Dominating the Gaming Market

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Allwyn has announced its plans to acquire IWG, a supplier of online instant win games to national and state lotteries worldwide. The financial details of the deal have not been disclosed, but the purchase is expected to be completed in the second half of the year. Allwyn will finance the investment using its existing financial resources. IWG currently offers over 250 titles, serving more than 25 lotteries globally. In the fiscal year ending on April 30, 2023, IWG recorded £18.2 million in EBITDA. This agreement will enable Allwyn to enhance its content portfolio and deliver an exceptional user experience in international markets.

The co-founders of IWG, Rhydian Fisher and Simon Bucknall, will retain their roles as CEO and chief operating officer, respectively, within the company. Allwyn’s chief investment officer, Stepan Dlouhy, expressed excitement about collaborating with Fisher and Bucknall to explore new opportunities. Allwyn’s recent acquisition of the UK National Lottery further strengthens its position. Allwyn assumed control of the National Lottery, replacing Camelot, and overcoming rival bids from heavy-hitters such as Camelot and The New Lottery Company. Allwyn’s acquisition deals include Camelot UK and Camelot Lottery Solutions, now rebranded as Allwyn North America. Scientific Games is also supporting Allwyn with the operation of the National Lottery.

Scientific Games and Allwyn are working together to ensure a smooth handover of responsibilities. Scientific Games plans to assist Allwyn in growing the lottery responsibly and minimizing environmental impact.

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Jemma Wiggins is a prolific writer specializing in the dynamic world of gambling and online gaming. With a rich background spanning over ten years, Jemma brings a unique blend of expertise and enthusiasm to her writing. She excels in crafting compelling content that covers a wide array of topics, including casino reviews, sports betting insights, poker strategies, and the latest developments in online gambling. Jemma's work is renowned for its clarity, depth, and practical advice, making complex subjects accessible to readers of all levels. Her articles are a go-to source for accurate information, strategic guidance, and thoughtful analysis, helping her audience stay ahead in the ever-evolving gaming landscape.
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