Amid Australian government plans to overhaul gambling regulations, the Australian Communications and Media Authority (ACMA) has issued a stern warning to a streaming service provider for breaching gambling advertisement rules.
Online gambling ads regulation
The current regulations mandate that online content providers are prohibited from displaying gambling advertisements during live sports events between the hours of 5 AM and 8:30 PM.
Additionally, a five-minute buffer period is enforced both before and after each event to ensure compliance.
ACMA finds network ten’s 10 Play breached gambling ad rules
ACMA’s investigation revealed that Network Ten’s streaming platform, 10 Play, violated gambling advertising regulations by airing ads during restricted periods. The breaches occurred during the Women’s A-League and a Socceroos friendly match.
Key findings
| Match | Date | Violation |
|---|---|---|
| Women’s A-League | July 15, 2023 | Ads during prohibited time |
| Socceroos Friendly | August 22, 2023 | Ads during prohibited time |
Network Ten is mandated to adhere to advertising standards to ensure compliance.
10 Play warned by ACMA after breaches
The Australian Communications and Media Authority (ACMA) has issued a formal warning to 10 Play due to recent breaches. The company has been cautioned with the prospect of further enforcement actions if regulations are violated again.
