The history of OpenBet can be divided into four distinct eras. Its first era saw the business establish itself as the go-to supplier for major brands in the sports-betting industry. Its second era continued this path through a private equity-backed buyout and its acquisition by NYX Gaming Group. Its third era, under Scientific Games’ control, indicated the rise of legal sports betting in the US. A new, more agile business emerged from this period, expanding its partnerships and becoming a leading sportsbook provider. Following a major shake-up in 2020, Scientific Games divested its sports betting and lottery businesses, leading to OpenBet’s acquisition by Endeavor. OpenBet, now revitalized under Endeavor, is ready for growth and opportunities in the sports-betting industry. The acquisition by Endeavor provides access to a wider network of businesses and assets, allowing for further expansion and the development of new solutions. While OpenBet has a strong presence in the US market, its roadmap also spans across other territories globally, with plans for expansion in Eastern Europe, Latin America, and Africa.
The Future of OpenBet as an Endeavor Brand in the World of Sports Betting
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