As a result of the merger, Total Performance Data (TPD) and TripleSdata will become one merged entity. The combined company will supply live horseracing data from over 100 tracks across 11 countries. Viewers will have access to live and post-race tracking data, as well as TPD’s in-play odds for racecourses worldwide.
In addition to the merger, there will be a shake-up of the management team. TSD founders Carlos Santo and Sebastian Scholz will join TPD’s board, helping manage a global team of over 40 people. Brad Higgins, executive director at TSD, will be leading APAC sales, while John McBroom, commercial director at TPD, will be leading global sales.
TPD’s CEO, Will Duff Gordon, believes that the merger will enhance their offerings and make the sport of horse racing more appealing. He also emphasizes the need for the industry to compete for attention. Santo of TSD is excited about the merger, stating that it brings together two visionary companies dedicated to technology and unlocking new opportunities in the racing and wagering industries.
This merger signifies an exciting journey for both companies, as they continue to innovate, adapt, and provide unmatched data solutions and experiences for customers and stakeholders in the racing and wagering industries.
