The Super Bowl LVIII matchup on 11 February at Nevada’s Allegiant Stadium features the San Francisco 49ers against the Kansas City Chiefs. Ahead of the game, the American Gaming Association (AGA) conducted a survey of 2,204 adults to gauge wagering activity predictions.
The findings from the survey indicate that an estimated $16.0bn more will be wagered on Super Bowl LVIII compared to last year’s game. Moreover, a record 67.8 million people are expected to place bets, showing a 35.0% increase from Super Bowl LVII. Out of the anticipated bettors, 42.7 million individuals will choose to place their bets online, at a retail sportsbook, or with a bookmaker. This reflects a 41.0% rise from the previous year.
Additionally, around 36.5 million people plan to place casual bets with friends or participate in pools or squares contests, a rise of 32.0%. Regarding the betting locations, approximately 28.7 million individuals, which constitutes 11.0% of all bettors, will choose licensed online sportsbooks. This reflects a continuing trend of Americans shifting towards the legal market.
Another key finding from the AGA survey is the increase in responsible gambling awareness among Super Bowl bettors. Among traditional bettors, 75.0% reported seeing a responsible gambling message in the past year, up from 71.0% in the previous year. Furthermore, 47.0% of all American adults have come across responsible gambling messaging in the past year, compared to 40.0% in 2023.
AGA president and CEO Bill Miller highlighted the significance of this year’s Super Bowl being hosted in Las Vegas for the first time. He emphasized the importance of consumer protections provided by a regulated market, along with investments in responsible gambling tools, safeguards, and education.
Regarding team preferences, 47.0% of bettors are inclined to wager on the Kansas City Chiefs, whereas 44.0% are favoring the San Francisco 49ers.
