The 58th edition of the Super Bowl was a huge success, breaking records for viewership and betting numbers.
Taylor Swift’s presence at the game helped generate $331.5m for the NFL, boosting the hype even further.
According to the American Gaming Association, a record 67.8 million American adults bet $23.1bn on the Super Bowl this year, a 35% increase from 2023.
Despite some skepticism around the estimates, legal sports betting continues to grow, with a significant portion of bets being placed online.
GeoComply reported a massive spike in online betting activity leading up to the game, with 1.77 million new users signing up for accounts.
While the Super Bowl brought in record-breaking numbers for the NFL and sports betting market, there were also increased levels of fraudulent activity during the game.
Entain released data showing a surge in bets from the UK and Europe, especially among female bettors.
Overall, Super Bowl LVIII exceeded expectations and set the bar high for future editions.
