Tennis Data Innovations has announced that Sportradar has been awarded the streaming rights for ATP matches for a six-year period starting in 2024. The decision came after a thorough evaluation of proposals from five different bidders. Sportradar has previously provided official ATP Tour and Challenger Tour secondary data feeds since 2022. Tennis Data Innovations CEO, David Lampitt, expressed gratitude to all bidders and highlighted Sportradar’s selection due to their product capabilities, global reach, and innovative commercial model. The competitive nature of the selection process emphasizes the value of ATP content, and Lampitt looks forward to a successful partnership with Sportradar.
Sportradar CEO, Carsten Koerl, expressed delight over the partnership with Tennis Data Innovations and their support in the growth of tennis. Koerl believes that Sportradar’s capabilities and global scale will provide betting operators with innovative products and offer tech-savvy tennis fans a more immersive experience. Sportradar’s expertise in advanced technologies such as computer vision and AI will enable the development of new and engaging ways for fans to interact with tennis while ensuring integrity.
