A four-year deal between Nascar and Sportradar will now include official betting data, extending their long-term media data rights partnership that covers live timing and scoring data.
Nascar has experienced a significant increase in sports betting on its events since signing its first agreement in this sector. Betting operators saw a 51.5% year-on-year rise in the total amount of money wagered on Nascar in 2022.
Sportradar, as the leading technology company in the sports industry, is positioned to support Nascar in capturing commercial opportunities. This partnership will enhance the Nascar experience for fans and enable the leveraging of rights in the marketplace.
Nascar’s presence in the gambling sector includes partnerships with authorized gaming operators such as BetMGM, FanDuel, and Penn Entertainment. It also became the first league to partner with the American Gaming Association (AGA) in September 2020.
The Sportradar partnership covers 97 races annually from the Nascar Cup Series, Nascar Xfinity Series, and Nascar Craftsman Truck Series. Nascar’s managing director for sports betting, Joe Solosky, believes this partnership is essential for ensuring product integrity and providing accurate data to authorized gaming operators and media partners.
In addition to media data rights, Nascar and Sportradar entered into a multi-year integrity services agreement in April 2022. Sportradar has also established partnerships with major organizations such as Fifa, the National Basketball Association, and Major League Baseball.
In a move to further enhance its betting profile, Nascar has partnered with micro-betting technology provider nVenue. Under this agreement, nVenue will develop in-race micro-betting markets and predictive content for fans across the US.
