Operators have streamlined their launch processes to offer welcome bonuses and attract players to their sports-betting platforms. However, the true goal is player retention. That’s where SharpLink comes in. The company aims to enhance the sports-betting experience by providing personalization and tailored recommendations to users. By understanding user behavior, SharpLink can offer personalized offers to bookmakers and help them improve user engagement.
SharpLink is developing BetSense, a personalization tool that can integrate into a sportsbook’s backend systems. BetSense will create a personalized journey for bettors, offering targeted deals and promotions based on their preferences. For example, if a user is a New York Jets fan who enjoys parlays and bets later at night, BetSense will provide information, analysis, and suggestions related to Jets games.
The ultimate goal is to increase user retention and betting activity, as operators spend significant amounts of money to acquire new players. Welcome bonuses are typically offered at a loss, but they aim to establish a long-term relationship with players. The second wave of sports betting will focus more on retention and long-term value.
BetSense is just the beginning for SharpLink, and the company is constantly iterating and improving its services. It can provide value to operators through API integration, dedicated pages, or smart widgets. The potential for scalability and growth is significant.
While the revenue model is still evolving, BetSense has the potential to provide a 20% lift in certain industries through personalization. SharpLink is confident that its tool can cater to all types of sportsbook users, curating offers based on their behaviors and preferences. Over the next few years, SharpLink expects meaningful results and hopes to scale its services by attracting more bookmakers.
