Under the terms of the agreement, Genius will provide MaximBet with its PreMatch, LiveData, and LiveTrading product offerings, delivering live feeds and pricing options.
Genius, a UK-based business, will supply MaximBet with sports content, including NASCAR, NCAA, EPL, FIBA, and the NFL.
MaximBet will have access to Genius’ NFL product, which includes real-time statistics from the league and the official sports betting data feed.
The operator will also have access to the official data feed for betting on NCAA sports.
Genius Sports announced similar sports deals with ScoreBreak and Tipsport in July after becoming the official distributor of NCAA data.
MaximBet CEO Daniel Graetzer stated that the deal will help facilitate the business’s North American growth.
Graetzer said, “A premium betting experience requires the best and most exclusive content, which makes Genius Sports the ideal partner for MaximBet as we ramp up for growth across North America.”
Graetzer added, “We are the only true lifestyle sportsbook, offering players incredible, money-can’t-buy access to Maxim parties, courtside seats, and more. Combining that with the real-time data our players need gives them a full offering not found elsewhere in the marketplace.”
Sean Conroy, Genius’ executive vice-president, North America, commented, “Across official data, trading, and highly targeted marketing, Genius Sports will play a central role in powering MaximBet’s exciting growth across the US.”
Conroy further stated, “We’re excited to help engage and expand MaximBet’s passionate customer base.”
In Q2, Genius exceeded its revenues and earnings guidance, but still made a total operating loss, despite the amount being slashed drastically from the previous year.
