The Maryland Lottery and Gaming Control Commission (MLGCC) has officially granted approval to Bally’s Interactive for the launch of online sports betting in Maryland. This development marks the ninth state where Bally’s online sports wagering products are available, showcasing the company’s growing footprint in the United States.
Strategic growth in the online sports betting market
With this latest approval, Bally’s Interactive is poised to capture a significant share of Maryland’s sports betting market, aligning with its strategic mission to expand its presence across the nation.
Bally’s Interactive secures online betting license in Maryland
Last week, Bally’s Interactive completed testing and demonstration of its Bally Bet brand in Maryland, securing access to the state’s betting market. This significant move makes Bally’s the 13th online sportsbook in Maryland, joining the existing 12 live retail sportsbooks.
Bally Bet launches in Maryland, expands US presence to ninth market
Bally Bet has officially launched its sports betting platform in Maryland, marking its ninth operational market in the United States. The company’s growing presence spans across eight other states, showcasing a rapid expansion.
Bally Bet’s market presence
The states where Bally Bet is currently available include:
- Arizona;
- Colorado;
- Indiana;
- Iowa;
- Massachusetts;
- New York;
- Ohio;
- Virginia;
With its latest addition in Maryland, Bally Bet continues to reinforce its position as a prominent player in the U.S. gambling industry.
Bally Bet will contribute to the Blueprint for Maryland’s Future Fund, supporting local public education programs. The fund secured $60.3 million in tax revenue from sports betting operations in FY 2023-24, with the state reaching $384 million in handle in June.
Bally Bet experiences steady growth in the US market amid competitor exits
Despite not being one of the most popular brands, Bally Bet has been growing steadily in the US market. The company aims to bolster its footprint and remain consistent. This launch came after Betfred announced its exit from Maryland due to a lower handle than other operators.
Bally’s Interactive expands into Maryland’s online sports betting market
Bally’s Interactive has officially entered Maryland’s burgeoning online sports betting market, marking a significant milestone in the industry’s regional growth. This move underscores the brand’s commitment to fostering local education programs while executing a robust growth strategy.
Key highlights
- Market Entry: Bally’s Interactive now offers Maryland residents access to its online sports betting platform, Bally Bet;
- Educational Support: The company pledges to allocate a portion of its proceeds to support educational initiatives in the state;
- Growth Strategy: Bally Bet aims to cement a strong foothold in Maryland and continue its expansion in other states;
Market statistics
| State | Market Share (%) |
|---|---|
| Maryland | 15% |
| New Jersey | 20% |
| Pennsylvania | 18% |
As Bally’s Interactive ventures into Maryland, the company’s focus on sustainable growth and community support sets a new standard for the online sports betting industry.
