Big games mean big bets. The World Cup alone saw over 90 million bets placed during the first week of the tournament. For sportsbooks, this presents a significant business opportunity. However, retaining customers after major tournaments can be a challenge.
Different bettors have different betting cycles, and it is crucial for sportsbooks to understand their needs and preferences. Personalization is key in mitigating customer churn. Andreas Hartmann’s Vaix system utilizes deep learning to build models of customer behavior, enabling operators to target promotions and offers effectively.
Hartmann’s partnership with Sportradar has allowed for the optimization and flexibility of the Vaix system, which can be tailored to various use cases. Failing fast and iterating are essential components of refining the churn-mitigating system.
Furthermore, content presented to users must be as targeted as possible to avoid being perceived as spam. Providing personalized content offerings based on users’ interests leads to increased user engagement and longer active periods.
Understanding that consumers differ in their use of sportsbooks and catering to their preferences will ultimately lead to repeat business.
