Hard Rock Digital has entered into a partnership with Genius Sports to enhance its sports-betting offerings. Through this agreement, Hard Rock Digital will gain access to Genius Sports’ comprehensive suite of sportsbook solutions, which includes official sports data from tens of thousands of events annually. Additionally, they will benefit from customer acquisition and retention tools, as well as fan engagement solutions.
This partnership will involve Genius Sports providing Nascar’s official data-driven in-race betting markets for sports-betting enthusiasts. Additionally, they will offer exclusive National Football League official sports data-powered products.
Hard Rock Digital will now have access to Genius Sports’ official in-play data content for major US sports such as the NBA and MLB, as well as international events like the English Premier League. This will greatly enhance Hard Rock’s sports-betting offerings, providing customers with real-time data and insights for making informed betting decisions.
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