Under the agreement, Genius will serve as the official betting data and video partner of the Beach Soccer Worldwide (BSWW), which is recognized as the major entity behind beach soccer. Genius will have exclusive rights to distribute live data and broadcasts of more than 500 BSWW games per year to its global network of over 150 sportsbook partners. This will include matches from the Mundialito de Clubes, Euro Winners Cup, and Beach Soccer Intercontinental Cup.
“With this partnership, beach soccer enters a whole new era, where the value of our data and stats can significantly contribute to boost the experience beach soccer offers to its fans, while also allowing Genius Sports to explore a unique sport,” said BSWW president Joan Cusco.
Sean Conroy, commercial director at Genius, added: “As a global technology business, we pride ourselves on providing valuable solutions and round-the-clock content to our sports and betting partners. We’re excited to expand our global partnership network into beach soccer and look forward to playing a pivotal role in BSWW’s expansion.”
Genius has recently signed similar deals, including one with the American Hockey League (AHL), the main development league for the National Hockey League (NHL).
