The agreement between RMG and Flutter Entertainment will run until 2028 and encompasses streaming rights and various other important areas of the RMG business. As part of this agreement, RMG will have access to Flutter’s marketing and promotional material, allowing Flutter’s UK and Ireland customers to enjoy RMG’s horse racing content. This collaboration is expected to bring significant benefits to RMG’s racecourses and the horse racing industry as a whole.
The CEO of RMG, Martin Stevenson, expressed his delight with the partnership, stating that it offers an excellent opportunity for both companies to work together in promoting RMG’s racecourses and the sport of horse racing. The collaboration will involve sponsorships, advertising, and leveraging the extensive marketing reach of both Flutter Entertainment and RMG to enhance the appeal of horseracing both domestically and internationally.
RMG has recently renewed deals with various racecourses across the UK, including renowned events like the Randox Grand National Festival, Cheltenham Festival, Cazoo Derby Festival, Qatar ‘Glorious’ Goodwood Festival, and Welcome to Yorkshire Ebor Festival. In addition to this agreement, Flutter Entertainment has also made headlines with the acquisition of Tombola, a bingo operator, in a deal valued at over £400 million.
Conor Grant, the CEO for the UK and Ireland at Flutter, expressed his delight in reaching a new long-term agreement with RMG. He emphasized the important and longstanding relationship between Flutter and the racing industry, highlighting their substantial investment of £100 million in media rights, sponsorship, hospitality, marketing, and the levy over the past year. Grant emphasized that Flutter is committed to collaborating directly with partners like RMG and the rest of the racing industry to help British horseracing reach its tremendous potential and ensure its long-term sustainability.
