Fanatics has elevated its position in the competitive online sports betting landscape by rolling out its sportsbook services in Arizona. This strategic expansion, marking the brand’s entry into its 18th state, is part of Fanatics’ aggressive push to dominate the US sports betting market. Fanatics’ recent acquisition of PointsBet’s US division for a whopping $225 million underscores its commitment to becoming a leading player in the industry.
The move brings more than just an online presence. In collaboration with the Tonto Apache tribe, Fanatics is set to enhance its bettor experience by establishing a physical sportsbook within the Mazatzal Hotel & Casino. Slated to open this summer, this venture symbolizes a blend of traditional and digital betting worlds, promising to offer a unique betting ambiance to its users.
States Where Fanatics Sportsbook is Available
- Arizona
- Colorado
- Pennsylvania
- New Jersey
- Michigan
- +13 more across the US
This broadened geographical footprint not only broadens Fanatics’ market reach but also attests to its robust strategy in conquering the sports betting domain. By amalgamating a significant online presence with strategic physical locations, Fanatics sets a new benchmark in the sports betting experience.
Fanatics joins Arizona sports betting market
Fanatics has recently expanded its sports betting operations to Arizona, joining the ranks of prominent providers in a state that just broke its sports betting revenue record in January. This strategic move comes after Fanatics secured its license through a partnership with the Tonto Apache tribe. Fanatics is set to compete in a vibrant market, where FanDuel currently dominates the online segment, closely followed by DraftKings and Crown Gaming.
Arizona’s sports betting landscape is rapidly evolving, with January’s revenue figures showcasing the state’s growing appetite for sports wagering. Fanatics’ entry into this competitive space is poised to shake up the market dynamics, offering bettors more options and potentially driving further growth in the sector.
Top Online Sportsbook Providers in Arizona by Market Share:
- FanDuel
- DraftKings
- Crown Gaming
- Fanatics (New Entrant)
FBG and Tonto Apache Tribe Forge Strategic Sports-Betting Alliance
Ari Borod, the Chief Business Officer at FBG, recently declared the firm’s enthusiasm for its new collaboration with the Tonto Apache tribe and Mazatzal Hotel & Casino, marking a significant milestone in the sports-betting industry. This partnership, he notes, isn’t just a business venture but a leap toward innovative entertainment options for bettors across Arizona.
Calvin Johnson, the Tonto Apache Chairman, highlighted the profound impact of this alliance, not only for the tribal community but for all residents of Arizona. Through this collaborative effort, the plan is to bring a more immersive and engaging betting experience, underscored by the rich cultural heritage of the Tonto Apache tribe.
Benefits at a Glance
- Enhanced betting options for Arizona residents
- Job creation and economic upliftment for tribal members
- Innovative entertainment through the blend of technology and cultural heritage
