LeBron James, one of the greatest athletes of all time, has partnered with DraftKings, a leading sports betting operator. This exciting collaboration will involve LeBron providing insights on football and select events. Jason Robins, CEO of DraftKings, expressed his privilege and honor in welcoming LeBron to the DraftKings family. With this partnership, sports fans and LeBron’s fanbase will have more opportunities to engage with DraftKings’ thrilling product offerings. LeBron himself expressed his excitement about making football season even more fun.
Last week, DraftKings hired Marie Donoghue as its new chief business and growth officer. With her extensive experience in sports content and partnerships, including her previous role at Amazon and 19 years at ESPN, Donoghue will work with DraftKings’ teams to unlock new growth opportunities.
In recent news, DraftKings secured market access in North Carolina ahead of the state’s upcoming live mobile sports betting market launch on 11 March. This was made possible through a partnership with Nascar. Such expansions and partnerships further enhance DraftKings’ position in the sports betting industry.
