DraftKings is reportedly considering the sale of the Vegas Sports Information Network (VSiN), a prominent sports betting radio network that the company acquired for $70 million in March 2021. This potential divestiture is drawing parallels to Penn Entertainment’s similar move to sell Barstool Sports last year.
As the sports betting landscape evolves, industry analysts speculate on the strategic motives behind this possible transaction. Could this be an opportunity for DraftKings to refocus its resources or a signal of broader market changes?
Brent Musburger expected to acquire VSIN
According to Eilers & Krejcik Gaming (EKG), Brent Musburger, a veteran broadcaster and the original founder, is anticipated to be the buyer of VSiN. Established in 2017, VSiN has garnered a reputation for its comprehensive sports betting coverage, delivering 18 hours of daily content and operating a 24/7 channel. The network enjoys widespread availability across various radio stations, iHeartRadio, TuneIn, and TV platforms including FuboTV and Sling TV.
Neither DraftKings nor VSiN has confirmed the potential sale. If it occurs, it will underscore the challenges gaming companies face in monetizing media ventures.
The synergies between media and sports betting have often failed, as seen in previous collaborations. This indicates the complexity for media firms to thrive as betting operators.
Challenges faced by gaming companies
- Monetizing media ventures;
- Failed synergies in media and sports betting collaborations;
- Complexities for media firms to operate as betting companies;
Previous collaborations and challenges
| Company | Media Venture | Outcome |
|---|---|---|
| Company A | Media Venture A | Failed |
| Company B | Media Venture B | Unsuccessful |
| Company C | Media Venture C | Struggled |
Overall, the potential sale, if confirmed, will shine a light on these enduring challenges in the industry.
Future marketing affiliations of VSIN post-Barstool and DraftKings agreement
Barstool’s recent marketing deal with DraftKings brings uncertainty to VSiN’s future marketing alliances following its sale. VSiN may explore new odds providers and contemplate partnerships with establishments like Circa Sportsbook. Despite these potential changes, VSiN’s robust brand recognition and the influential presence of Brent Musburger position it to remain a formidable force in the sports betting industry.
