Subject to regulatory approval, Betr has entered into a new agreement with EBCI Holdings, the gaming entity of the Eastern Band of Cherokee Indians, to offer real-money micro-betting in Indiana. This exciting development will enable sports enthusiasts to place wagers on various in-game plays or events, such as the number of strikes in a baseball game or the number of touchdowns in a football game. The partnership between Betr and EBCI Holdings extends beyond Indiana, with potential launches in other states. To reduce market access costs, Betr has been establishing partnerships that involve equity instead of cash for access. The company is eager to pursue the licensing process with the Indiana Gaming Commission.
Betr’s collaboration with Caesars Southern Indiana is set to provide a captivating new betting experience for sports fans in the region. They will be introduced to microbetting by Betr, which combines exciting live sports engagement with strategic sports media led by boxing star Jake Paul. This fresh and dynamic approach is expected to resonate with a wide audience in Indiana.
In addition to the Indiana partnership, Betr has also recently joined forces with the Hall of Fame Resort & Entertainment Company to launch and operate a mobile sportsbook in Ohio.
