The supplier will be providing its sports betting platform to Cross Bet, as they expand into the Canadian province. This expansion complements BetMakers’ rollout in the US, enhancing their presence in North America. CrossBet, a licensed bookmaker, initially launched in Australia with the help of BetMakers’ platform.
The launch in Ontario will be an exciting achievement for BetMakers, as they continue to make progress in the North American wagering market. Jake Henson, COO of BetMakers, spoke about the opportunities available through the expansion of their partnership with CrossBet.
In August of last year, single-event sports betting became legal in Canada, allowing for new opportunities in the market. Ontario’s igaming market is set to launch on April 4th, opening up the industry to new private operators and breaking the monopoly held by the Ontario Lottery and Gaming Corporation.
CrossBet’s CEO and founder, Scott Cross, praised BetMakers’ platform and expressed their excitement to partner with them for their first international expansion into the Canadian market. BetMakers is also preparing for significant expansion in the US by introducing fixed-odds betting on racing in New Jersey.
