Beter Live has named Alina Mihaela Popa as its new Chief Commercial Officer (CCO). Popa brings nearly a decade of experience from her previous roles at Pragmatic Play and Skywind Group, enhancing Beter Live’s commitment to innovation and growth in the sports-betting industry.
Strategic appointment fuels growth
Beter Live announces the appointment of a new key executive, Popa, marking a significant step in the company’s growth trajectory.
With fresh products, market entries, and operator partnerships in the pipeline, Popa’s expertise is set to steer Beter Live’s ambitious expansion plans.
This strategic hire aligns perfectly with Beter Live’s vision to fortify its presence in the competitive sports-betting landscape.
Popa joins Better Live: a new era in sports-betting
With an extensive background in account management and business development from Pragmatic Play and Skywind Group, Popa brings unparalleled expertise to her new role at Beter Live.
| Previous Companies | Role |
|---|---|
| Pragmatic Play | Account Management |
| Skywind Group | Business Development |
Beter Live: enhancing the sports-betting experience
Popa takes charge to elevate Beter Live’s global market reach
In her new role, Popa will spearhead commercial activities, cultivate new partnerships with operators in globally regulated markets, and optimize existing collaborations to maximize Beter Live’s live content offerings.
Beter Live targets millennials and Gen Z with top operators
Beter Live, a leading force in live content, is strategically focusing on engaging Millennials and Gen Z. By forming key partnerships with prominent operators like Novibet, Superbet, Digitain, and Grid, Beter Live aims to enhance their reach and cater to the evolving preferences of younger audiences. This move solidifies their presence and positions them as a pivotal player in the live content industry.
In June 2024, Beter announced an exciting partnership with SportyBet, marking its first collaboration with an African operator. This strategic alliance underscores Beter’s commitment to expanding its footprint in the sports betting industry.
Key highlights of the partnership
- First African Operator Collaboration;
- Enhanced Market Reach;
- Innovative Betting Solutions;
Through this partnership, Beter aims to deliver innovative betting solutions while broadening its market reach across the African continent.
