Under the agreement, Bet365 will distribute 18,000 hours of sports-betting content to over 80 million customers from 160 countries. The content portfolio includes football competitions like the English League Cup, Coupe de France, and Turkish Superlig, as well as the IIHF Ice Hockey World Championship and the Champions Hockey League. Bet365 aims to reduce stream latency to improve the customer experience. This partnership with Infront Bettor, a division of Infront Sports & Media, is a significant step in expanding their betting rights and services.
With Bet365 leading the digital revolution in online sports betting, this agreement validates the efforts of Infront Bettor. It also opens up new opportunities for real-time streaming, enhancing fan engagement and the overall betting experience.
