Bally’s has reached a multi-year agreement with Boot Hill Casino & Resort to offer its Bally Bet mobile sportsbook in Kansas.
The Rhode Island-headquartered group anticipates that the collaboration with Sinclair Broadcast Group will draw sports fans from neighboring states to the Kansas mobile sportsbook.
This media partnership aims to enhance the reach and engagement of the sports betting platform, attracting enthusiasts from across the region.
The partnership with Sinclair Broadcast Group provides an opportunity to reach a wider audience through their extensive media network.
By leveraging their media partnership, the Rhode Island group expects to tap into the enthusiastic sports betting market in neighboring states and grow their user base.
Bally’s will launch in Kansas upon the passing of Senate Bill 84, solidifying its presence in the 14th US state for sports betting.
Bally’s expands its online operations to Kansas, becoming the third state to adopt this model.
