The partnership between 888 and Sportradar aims to enhance the sports betting proposition offered by 888, gradually expanding across international markets. This collaboration combines artificial intelligence-derived pricing algorithms with human expertise to optimize and safeguard sportsbook operations.
Guy Cohen, 888’s Senior Vice President and Head of B2C, expressed excitement about the partnership, stating that it will enhance the tennis offering for fans worldwide. He emphasized 888’s commitment to continuous improvements for all players and the gradual rollout across international markets.
Nick Soye, Business Development Manager at Sportradar’s Management Trading Services, praised 888sport as an innovative brand with a strong desire for exponential global growth. Soye confidently stated that their bespoke risk management solution will play a vital role in the overall growth of the 888sport brand.
In H1 2020, 888 Holdings reported a doubling of profits, with B2C revenue amounting to $361.3m (£282.0m/€308.6m) for the six months ending on June 30th. Although sports betting revenue experienced a slight decline compared to the previous year, the drop was limited to 0.9%.
