Joanne Whittaker, CEO of Betfred Group, has been named the successor to Fred Done, showcasing the high value placed on her by the company’s founder. With a 20-year working relationship, including previous tenures at the operator and her own businesses, Whittaker brings a deep understanding of the business and a track record of success. Her straightforward management style and dedication to hard work have propelled her to the top. Whittaker is proud of the culture at Betfred, where people are recognized for their contributions and value. Outside the office, she balances her role as CEO with being a mother of three, supported by her husband who takes on childcare duties. With the company’s expansion into new markets, Whittaker travels extensively but always ensures she is home on weekends.
Jonna Danlund, the head of sustainability at Betsson, has been recognized as one of InnovateChange ‘s Most Influential Women due to her leadership in driving environmental, social, and governance (ESG) initiatives. Danlund believes in creating an inclusive environment where diverse talent can thrive. She emphasizes that sustainability efforts should be a collective effort within the organization, driven by competent individuals across different areas of expertise. At Betsson, diversity is not just a policy, but a celebrated culture with employees from 70 different nationalities. The company has established a Sustainability Framework with focus areas including responsible gaming, business compliance, employee impact, social impact, and climate impact. Danlund attributes her success to the support and encouragement of the people around her, highlighting the importance of teamwork in achieving goals.
Cath Burns, the COO of Anaxi, a gaming provider owned by Aristocrat, is responsible for expanding the company globally. With over 20 years of experience in the industry, Burns has played a vital role in securing partnerships with renowned brands like BetMGM, FanDuel, Caesars, and Penn Interactive. Her influential leadership has made Anaxi one of the most sought-after providers in North America. Burns’ career in gaming includes positions in Bally Technologies, Scientific Games, TCS John Huxley, and Aristocrat, giving her a global perspective. As COO, Burns leads a diverse team of leaders across various departments, driving innovation and creating new gaming experiences for players and customers.
Other noteworthy women in gaming include Danielle Calafato, chief commercial officer at Gaming Corps; Katie Kohler, igaming communications manager at BetMGM; Claudia Heiling, COO at Golden Whale Productions; and Maria Loumpourdi, head of talent development at Betsson Group.
