In a blog post today (13 December), Grant outlined the operator’s progress in increasing customer safeguards, following the UK Gambling Act review’s launch in December 2020.
Grant stated that the operator welcomed the review and has been actively working to enhance customer protections. This is not only because it is the right thing to do, but also because it is crucial for the sustainability of the industry.
Flutter has implemented the “Affordability Triple Step” system, which takes a risk-based approach informed by individual customers’ needs and circumstances. The first step involves allocating spend limits to each customer during registration. The second step includes continued monitoring through Flutter’s safer gambling controls. If these controls fail to flag any signs of gambling harm, the final step is implemented to prevent further losses.
Grant emphasized the importance of a risk-based approach to safer gambling and affordability, as each customer’s circumstances are different.
Over the past year, Flutter’s responsible gambling initiatives have focused on young people, particularly those under 25 years old. Grant highlighted this age group’s higher risk profile and announced the implementation of net deposit limits of £500 per month for customers aged 25 and below, starting in early 2022. Flutter’s own research indicated that 78% of 18-24-year-olds supported this restriction.
Grant mentioned that several safer gambling restrictions have already been put in place in Ireland, including a ban on credit card usage in retail and online gambling and a whistle-to-whistle ban on gambling advertising before the watershed. Flutter has taken proactive measures based on clear evidence, rather than waiting for regulation.
As Flutter strives to evolve for the benefit of its millions of customers, the company remains committed to driving meaningful change across the industry.
