The trio of Kindred, Svenska Spel, and ATG have committed to promoting responsible gambling starting in the fall of 2022. They regularly submit data to the Swedish regulator, Spelinspektionen, every six months. The latest dataset covers the period from July to December 2023 and is the third update to be published, following the second half of 2022 and the first half of the previous year.
The data includes information on the percentage of players contacted due to risky gambling, the impact of contacting players, the number of players who reduced their problem gambling habits, and the percentage of players who completely stopped gambling.
During the second half of the year, Kindred reached out to 0.5% of its customers in Sweden regarding their gambling behavior. Out of those players, 78.2% reduced their gambling, showing an improvement compared to 75.1% in the first half of the year. Additionally, 78.6% of the contacted players decreased their average deposits over the six-month period.
ATG, on the other hand, reached out to 1.5% of Swedish players during the second half of the year, which is less than the 1.9% in the first half. Although the percentage of players who reduced their gambling decreased slightly from 57.3% to 56.4%, 59.9% of those contacted chose to lower their deposits, which is the lowest figure recorded so far.
Svenska Spel reached out to 1.9% of its Swedish customers during the reporting period. Among those players, 74.8% reduced their gambling habits, with 49.7% lowering their average deposits. Additionally, 9.4% of the contacted players self-excluded themselves from gambling for at least six months, and 3.7% opted for a longer period of self-exclusion.
| Percentage of Players | Players Reducing Gambling | Players Lowering Average Deposits | Players Self-Excluding for at Least Six Months | |
| Kindred | 0.5% | 78.2% | 78.6% | 2.2% (less than six months) 1.6% (more than six months) |
| ATG | 1.5% | 56.4% | 59.9% | 1.5% (at least six months) 2.3% (longer) |
| Svenska Spel | 1.9% | 74.8% | 49.7% | 9.4% (at least six months) 3.7% (longer) |
In terms of the core business areas, more players were contacted in the Sports & Casino segment compared to the Tur segment. Within Sports & Casino, 75.6% of players reduced their gambling, and 49.6% lowered their average deposits. In contrast, only 70.5% of players contacted in the Tur segment cut back on gambling, with 49.9% reducing their average deposits.
