The state-owned company has found a decrease in problem gambling after implementing safer gambling measures. These measures include mandatory income reviews for customers wanting to impose gambling limits above a certain threshold and a mandatory break for players using Vegas slot machines. The company has also introduced a rebranded gambling harm prevention tool. The study was conducted in response to the rising cost of living, which has increased financial vulnerability and concerns about the development of gambling problems. Additionally, those displaying risky gambling behavior have decreased their gambling activity during January-February 2023 compared to the same period in 2022, particularly in online casinos.
In order to sustain these positive trends, the company has prioritized game check calls as a preventive measure. These calls aim to educate customers about responsible and safe gambling habits, discuss reasonable limits, and inform them about game control tools available for their protection. This service has been effective in intercepting problem gambling behaviors in individuals struggling with the cost of living crisis. Despite the overall decrease in risky gambling, it is crucial to continue these preventive conversations to help customers manage their gambling behavior.
Last week, it was revealed that gambling revenue in Sweden increased by 5% in 2022, according to the country’s regulator.
