Under the extended deal, Sportradar will continue supporting the ITF with data requirements and collaborating on integrity-led projects. This partnership includes enhancing the technology infrastructure for improved integrity protection at World Tennis Tour events, investing in accreditation, control systems, and personnel to safeguard the integrity of tour events. The ITF will utilize Sportradar’s integrity services, including the Universal Fraud Detection System bet monitoring service and the Intelligence and Investigations capabilities, to analyze global betting patterns.
In addition to these services, Sportradar will develop enhanced digital assets such as new websites, apps, and fan-centric products, to provide a more dynamic user experience for tennis enthusiasts. These digital assets will be powered by Sportradar’s data. The ITF president, Dave Haggerty, mentioned that this partnership will also enhance the fan experience around ITF World Tennis Tour and major events, including the Billie Jean King Cup.
Sportradar’s CEO, Carsten Koerl, expressed enthusiasm about the agreement, highlighting that their partnership with the ITF has been ongoing for almost a decade, reflecting the trust and shared commitment to innovation and increased fan engagement. Koerl added that Sportradar is dedicated to maximizing the value of data and ensuring the integrity of sport, making them the world leader in assisting leagues and federations worldwide.
