Spelinspektionen’s New Spelpaus Awareness Campaign to Promote Social Responsibility

The upcoming social-responsibility campaign will target a specific audience, including women, relatives of problem gamblers, and non-native Swedish speakers. This campaign will primarily run online, with banners featured on various websites. 13 messages will be disseminated to raise awareness about Spelpaus.se, a tool offered by Spelinspektionen to help individuals control their gambling habits. The survey conducted indicates that the awareness of Spelpaus.se among online players has increased from 54% to 71% this year. However, there is room for improvement in reaching out to those who require assistance in managing their gambling impulses. This campaign is vital amidst the ongoing Covid-19 pandemic, ensuring that players are informed about available resources. The initial campaign has already shown positive results, with the number of customers self-excluding through the system rising from 52,000 in June to 58,000 in November. In an effort to reduce gambling-related harm, the government has introduced new controls for online casinos, including mandatory session limits, a maximum bonus of SEK100, and a deposit cap of SEK5,000 for players. Originally set to expire at the end of the year, the government now plans to extend these measures until June 2021, subject to consultation with private operators.