Safer Gambling Week aims to promote responsible gambling practices and prevent gambling harm both online and in land-based venues. The initiative is supported by the Betting and Gaming Council (BGC), the British Amusement Catering Trade Association (Bacta), and the Bingo Association. During the campaign, operators and industry bodies launch targeted responsible gaming campaigns and messaging.
Michael Dugher, CEO of the BGC, emphasized the importance of the initiative and highlighted the work done by organizations like GamCare and Gordon Moody. Andrew Rhodes, CEO of the GB Gambling Commission, stated that safer gambling should always be a focus and Safer Gambling Week allows the industry to prioritize it.
This year, Safer Gambling Week received significant support from more than 30 cross-party parliamentarians, including Lord Lipsey and the chair of Premier Greyhound Racing. Various companies and organizations also joined the campaign. Betfred launched its campaign called “How Do You Keep It Fun?” featuring Betfred customers discussing their responsible gambling practices. Southampton FC partnered with Better Change for the second year to promote safer gambling and protect fans and the community.
Lebby Eyres, CEO of The Health Lottery, expressed their commitment to responsible gambling, stating that they would share safer gambling messaging on social media and directly with players. Research commissioned by BetMGM UK revealed that 51% of UK gamblers view their betting account funds separately from their bank accounts, and 92% of 18-24 year olds surveyed place restrictions on their gambling.
