The operator announced the launch of ‘Hawkeye’, a new system that will enhance the identification of customer online behavior that may require intervention. Hawkeye will work alongside Rank’s existing real-time player monitoring system, with a specific focus on frequent players who exhibit changes in behavior that may not be detected by the current safer gambling controls and thresholds.
Rather than disregarding the concern surrounding high-velocity play, Rank has increased its efforts to address this issue over the past year. Liam Smith, Rank’s director of customer services, emphasized the company’s commitment to providing customers with the safest possible experience on their digital platforms. The introduction of the Hawkeye system ensures an additional layer of protection in conjunction with their comprehensive suite of safer gambling measures.
Artificial intelligence powers Rank’s propensity model, which identifies potential gambling-related harm. The company has also improved their digital affordability framework to assess customers at every stage of their interaction, from registration to deposit and withdrawal.
The inspiration for the new system came from trading desks that effectively monitor incoming transactions in real-time. By closely monitoring changes in customer behavior, Rank can offer timely support to those in need. The development and refinement of the Hawkeye system have been ongoing, as Rank continues to enhance its understanding of player behavioral change.
