The Brazilian Institute of Responsible Gaming (IBJR) is a group of founding members including Bet365, Flutter Entertainment, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group, and Rei do Pitaco.
The IBJR aims to promote social responsibility and integrate the gaming industry into the Brazilian economy. Despite the legalization of sports betting in 2018, the regulation process is ongoing. Recent match-fixing scandals have ignited hopes for a legal path forward.
By creating a safe regulatory environment for customers, financing the public sector, and fostering a sustainable operating environment for companies, the IBJR emphasizes the importance of responsible gambling practices.
Rafael Marcondes, legal director of Rei do Pitaco, stresses the need for regulation in Brazil, as the country has fallen behind in ensuring responsible gaming, leading to companies that do not prioritize it and compromising market credibility.
The IBJR aims to learn from countries that have successfully regulated the gaming industry and adapt their approaches to the local reality in Brazil.
The IBJR is not the only industry group in Brazil, as the Associação Brasileira de Defesa da Integridade do Esporte (Abradie) non-profit sports integrity body was recently launched.
Involved in the creation of Abradie are Genius Sports, Entain, Rei do Pitaco, and law firms Bichara e Motta and Maia Yoshiyasu Advogados.
