Under its long-term membership, ComeOn’s betting brands will be included in the IBIA monitoring and alert platform. ComeOn is committed to improving its own betting products to ensure a safe and protected player experience for its customers.
The latest signing brings IBIA’s total membership to over $137 billion (£105 billion/€126 billion) of global annual betting turnover, representing almost 50% of all regulated commercial operator online betting activity.
ComeOn’s CEO, Juergen Reutter, expressed excitement about partnering with IBIA, stating that it will enable them to continue protecting their customers and providing a safe and enjoyable player experience, which is their highest priority. He also mentioned that joining IBIA, the most prestigious integrity body globally, is a badge of honor for them.
IBIA’s CEO, Khalid Ali, emphasized that the addition of ComeOn to IBIA’s ranks is a significant step for the association’s goal of expanding its global membership of responsible and reputable sports betting operators. He also highlighted that as a not-for-profit body, IBIA can focus on being leaders on betting integrity without commercial pressures.
In recent months, IBIA has welcomed new members such as Jack’s Casino & Sports, a brand owned by Dutch land-based casino operator JVH Gaming & Entertainment Group, and Dutch operator BetCity.nl.
