The multi-phase independent study aims to analyze and provide policy recommendations for global marketing and advertising practices, focusing on key markets such as Ontario in Canada and New Jersey in the US. Researchers at the RGC’s Centre for the Advancement of Best Practices (CABP) will examine research on responsible marketing and advertising practices, considering input from regulators and operators to identify areas of improvement. The RGC plans to complete the research project by early 2024.
“Through this research, we seek to not only enhance marketing and advertising standards in Ontario but also contribute to harm minimization efforts globally,” said RGC chief executive Shelley White. “This comprehensive study reflects the industry’s ongoing cultural shift, and with the support of our research partners, we can have a greater impact in safeguarding players and communities.”
George Sweny, the vice president of regulatory affairs at Flutter International, expressed the need to understand the effects of increased marketing and advertising on all stakeholders. “This foundational research will help us bridge the gap between best and better practices in an area of significant importance,” he noted. The collaboration between Flutter International and the RGC will support this crucial research as part of their Play Well strategy.
