Entain Sustain showcased the company’s dedication to ESG, with a focus on equality, charitable causes, and harm prevention. The event discussed various topics including investor relations, sports betting, regulation, and consumer protection. The highlight was the introduction of Entrain, a multi-million-pound technology and diversity program. Additionally, the operator unveiled Advanced Responsibility and Care (ARC) technology, which utilizes AI to reduce harm. Entain aims to positively impact one million people by 2030. The event also encouraged other operators to embrace ESG.
Amid evolving European market regulations and an emphasis on consumer protection, gaming operators must step up their sustainability efforts. Epic Risk Management’s CEO argued for sustainable gambling where no one loses more than they can afford. Entain believes that industry solutions like ARC are more effective than government intervention. ARC tracks harm markers and reminds users to set deposit and time limits, with the ability to impose temporary account blocks if necessary. The industry is at a critical juncture in dealing with problem gambling, and ARC could strengthen player protection without hindering the gaming experience or pushing players offshore.
In the United States, the sports betting market’s growth phase raises concerns about sustainability. The response to problem gambling is fragmented, and there is a lack of standardization. Discussions also explored the role of the betting sector in supporting the sports industry during the Covid-19 pandemic. Entain’s charitable foundation, Pitching In, invested in grassroots football to provide relief to clubs affected by the pandemic.
Entain Sustain highlighted the industry’s commitment to sustainability and its positive impact on society. The event emphasized problem gambling and player protection measures. Entain believes that sustainable businesses will be the most successful in the industry.
