Entain, in partnership with McLaren Racing, is leveraging its brands Party Poker and Party Casino to promote responsible gambling. They emphasize the importance of maintaining control while gambling, drawing a parallel to staying in control behind an F1 car’s wheel. McLaren F1 driver Daniel Ricciardo features in a mini-film called “Time to Pit,” highlighting the significance of setting limits and remaining in control. The recent Styrian Grand Prix showcased McLaren’s F1 cars adorned with “Party Responsibly” messaging rather than product branding. This campaign will repeat at the upcoming Austrian Grand Prix.
In addition, Entain is launching an internet hub, Partyresponsibly.net, enabling players to assess their sense of control over betting and access resources for responsible play. Entain’s director of corporate affairs, Grainne Hurst, states that the partnership allows them to learn from McLaren and Daniel’s emphasis on managing risk and maintaining control. The aim is to promote safer betting and gaming, ensuring players respect their limits and have an enjoyable entertainment experience.
Furthermore, Entain’s non-profit organization, The Entain Foundation US, recently introduced a responsible betting app. The app offers support and educational tools for individuals seeking responsible gambling advice.
