The Entain Foundation, the operator’s not-for-profit affiliate, will donate $250,000 (£180,600/€210,600) to Girls Who Code, a non-profit organization dedicated to closing the gender gap in technology. These funds will support the Entain Foundation’s programs aimed at encouraging young women to pursue careers in the technology industry, with a focus on the UK, US, Canada, and India.
In addition, the Entain Foundation will provide AUD$50,000 (£27,700/€32,300/USD$38,200) in funding to the Tech Girls Movement Foundation in Australia. This organization seeks to challenge gender stereotypes and promote girls’ participation in science, technology, engineering, and mathematics (STEM) through collaborations with communities and industries.
These initiatives are launching on International Women’s Day and align with Entain’s commitment to promoting social responsibility. Entain has recently appointed several women to senior roles, including its new chief executive, Jette Nygaard-Andersen.
Jette Nygaard-Andersen emphasized the importance of addressing cultural obstacles that limit career choices for women worldwide. To support education and create better pathways into technology-related careers, initiatives like these are crucial.
Tarika Barrett, the new chief executive of Girls Who Code, expressed enthusiasm about partnering with the Entain Foundation. Together, they aim to support young women globally as they enter the technical workforce. Through this collaboration, they hope to contribute to a fairer and more inclusive workforce, empowering women from diverse backgrounds to excel and achieve their tech-related goals.
Jenine Beekhuyzen, the founder and chief executive of the Tech Girls Movement, highlighted the direct impact that the financial contribution from the Entain Foundation will have on reaching girls interested in technology across Australia, particularly in regional and remote areas.
