Svenska Spel appoints Anna Fredriksson as their new HR chief to lead workforce management effectively

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Anna-Clara Fredriksson is the HR director at SAS Institute, a global software development group, overseeing multiple business areas in Europe and Asia. She will soon join Svenska Spel’s group management and report directly to CEO Patrik Hofbauer. Starting in May, her role as CHRO will focus on important tasks such as the development of Svenska Spel’s corporate culture and HR practices.

“I am pleased to welcome Anna-Clara Fredriksson to Svenska Spel,” expressed Hofbauer. “Her extensive expertise in the tech industry and HR leadership roles will be extremely valuable to us.”

With a background at SAS since 2014 and prior HR positions at Carnegie Investment Bank, SEB, and Telia, Fredriksson brings a wealth of experience to her new role. She looks forward to building on Svenska Spel’s strong brand and corporate culture. Additionally, she appreciates the organization’s social commitment and its sponsorship of Swedish sports, along with being a role model for sustainable gambling.

Fredriksson aims to contribute her international HR experience and diverse industry insights to drive innovation and continuous development at Svenska Spel.

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