Christina Kilström has been appointed as the new head of Tur’s number games and lotteries at Svenska Spel. This includes popular brands like Triss, Lotto, Eurojackpot, and Keno. Kilström brings with her extensive experience, having previously worked with companies such as Coca-Cola and Ebay. She is excited to work with the talented employees at Svenska Spel to develop a sustainable gaming experience that meets the demands of the outside world and customers. Anna Romboli, the business area manager of Svenska Spel Tur, sees Kilström’s experience in customer experience, digital development, sales, and brands as a valuable asset. In today’s rapidly changing world, strong brands and the ability to adapt to new customer habits are more important than ever.
Svenska Spel recently announced its results for 2020, highlighting the impact of Covid-19 on its land-based business. Despite growth in digital revenues, the closure of physical locations led to a 9% decrease in net gaming revenue compared to the previous year.
