Martin Collins has joined Soft2Bet as their new Chief Business Development Officer after spending over four and a half years with GiG. Collins brings with him more than twenty years of experience in the digital markets, particularly in sales and business development. Prior to joining GiG, he founded and ran the recruitment business Red Executive, and also worked for BettingJobs, a company focused on employment in the industry.
Collins officially started his new role at Soft2Bet this month, following his departure from GiG in September. His appointment has been met with enthusiasm, with Soft2Bet stating on LinkedIn that they are delighted to have him on board and that his track record at GiG speaks for itself. In his previous role as the Director of Sales and Business Development at GiG, Collins and his team succeeded in securing an impressive 21 platform deals within a single year.
Soft2Bet sees Martin Collins’ expertise as crucial in strengthening their innovation course in the online casino and sportsbook solutions market. They believe that by working together with Collins, they are on track for continued growth and leadership in the industry. Collins himself believes that the B2B market for platforms, casinos, and sports is becoming more diverse and presents unparalleled opportunities for providers with the right technology solutions to contribute to operators’ growth. He sees Soft2Bet as a unique and flexible offering that can greatly benefit major operators in the market, helping them achieve their goals.
