Peter Christian Noer has been promoted to the role of Nordics regional manager at Soft2Bet. Previously the country manager for Sweden, Noer will now also oversee operations in Norway and Finland. Noer expressed his excitement for the new role and his commitment to maintaining the company’s award-winning product offering.
Before joining Soft2Bet in 2020, Noer was the country manager for Sweden and Denmark at Casumo. He also has experience as a brand manager for Danske Spil and Betsafe’s Danish operations.
Soft2Bet CEO Boris Chaikin praised Noer’s performance as country manager for Sweden and expressed confidence in his ability to help the company succeed across the Nordic territories and beyond.
Soft2Bet obtained its licence from Swedish gambling regulator Spelinspektionen in December 2019. Since then, the company has launched its Yoyo Casino and CampoBet brands in the Swedish market. Soft2Bet has also recently received a licence from the Malta Gaming Authority for its Frumzi casino brand.
